About Jerry
What does Crossborder Consulting do?
Crossborder Consulting is a market-entry and business-development consultancy based in Wittmund. Jerry van der Sluys helps entrepreneurs and small and medium-sized businesses enter and grow in Germany and the Netherlands through market analysis, positioning, customer and partner development, and practical sales support.
The approach combines personal advice with concrete commercial execution: from an informed market decision to approaching suitable organisations and following up sales opportunities. Explore Crossborder Consulting services.
Jerry van der Sluys is the founder and adviser behind Crossborder Consulting. Drawing on his Dutch-German background, he guides entrepreneurs and organisations towards a concrete, testable and executable start in the neighbouring market.
My Dutch-German background
My professional background spans both sides of the Dutch-German border. I understand not only the language, but also the differences in business culture, decision-making, expectations and pace. What feels self-evident in a home market may be interpreted differently next door. I make those differences visible early and translate them into an approach that builds local trust.
My mission
I help entrepreneurs, management teams and organisations make a promising start in Germany or the Netherlands. My mission is to make international growth more accessible and manageable through a realistic market choice, local positioning and practical steps towards the first customers, partners or employees.
The focus is not on producing a lengthy report, but on reducing uncertainty together. I help determine what should be tested first, where local adaptation is essential and when the next investment is justified.
From ambition to a market decision
A neighbouring market can look attractive while it remains unclear which audience will buy, which sales route fits and how much local presence is required. I put those questions in a practical order: test assumptions first, then make an informed decision to proceed, scale or adjust.
My role in an engagement
In an engagement, I help to:
- define the commercial question precisely;
- critically assess target groups, competition and market access;
- develop a local value proposition and sales route;
- translate evidence into actions, metrics and stop criteria;
- guide the first steps, conversations and local decisions;
- involve appropriate legal, tax or employment specialists where required.
My way of working
I work with clear language, personal contact and visible next steps. My guidance fits the company’s stage. Sometimes that means accelerating; sometimes it means disproving an assumption before committing budget, staff or a local entity.
Who is it for?
My work is designed for entrepreneurs, management teams and commercial leaders entering Germany or the Netherlands, repairing underperforming sales or building a local distribution, customer or employee network.
You can also contact me directly at info@crossborder-consulting.de or +49 4467 939066.