Doing Business in Germany?
Germany offers enormous opportunities for Dutch companies. Yet many businesses get stuck as soon as they actually cross the border. Not because of their product, but because of cultural differences, communication, expectations, and the way the German market works.
Crossborder Consulting helps Dutch companies do successful business with Germany — practically, commercially, and culturally.
Why Dutch companies get stuck in Germany
Many Dutch entrepreneurs underestimate how different Germany truly is.
While the Dutch often act quickly and communicate informally, German
companies, on the other hand, expect structure, preparation, and reliability.
An approach that works excellently in the Netherlands can actually evoke distrust in Germany.
Common problems in the German market
• Lack of trust from German customers
• Overly direct or informal communication
• Slow and complex sales processes
• Incorrect market approach per region
• Recruitment problems
• Bureaucracy and regulations
• German language as a commercial factor
Cross-border Consulting
Crossborder Consulting supports companies that are serious about growing in the German market —
without making costly beginner's mistakes.
We combine:
• Knowledge of both Dutch and German business culture
• Practical market knowledge
• Sales support
• Recruitment expertise
• Local positioning
• Strategic advice and implementation
Our service
Market Exploration Germany
Analysis of opportunities, regions, competition, and cultural differences.
Sales & Commercial Support
Lead generation, positioning, German communication, and commercial strategy.
Recruitment Germany
Recruitment of German candidates and cross-border recruitment.
Cultural Guidance
Insight into German decision-making, hierarchy, and business expectations.
Crossborder Consulting
Market Entry Readiness Check
Crossborder Consulting
Market Entry Sprint
Market analysis (incl. regional focus). Competition & price check. Go-to-Germany strategy. Positioning for the German market. Concrete go/no-go conclusion.
Price per month
Crossborder Consulting
Cross-border Market Builder
