Insights

The vacancy is not the problem: making a German...

A translated German job ad is not yet an attractive offer to Dutch candidates. Five changes make the role, terms and growth opportunity concrete.

Economies on both sides of the border: where ar...

Macroeconomic figures cannot tell you whether your company can sell across the border. Examine sectors, regions, investment signals, competition and feasibility.

Competition and pricing in Germany: why cheaper...

Customers compare foreign prices with local alternatives, service and risk. Position your offer without unnecessary discounts or lost margin.

Business mentality across borders: combining sp...

Dutch readiness to act and German process discipline need not clash. Combine them in a sales rhythm that builds both momentum and trust.

More similarities than differences? The quiet t...

Dutch and German companies share many business values. That can leave different expectations unspoken. Five questions help prevent misunderstandings.

Doing business across the border: why a neighbo...

The Netherlands and Germany are close, but buying behaviour, competition and trust do not automatically work the same way. Here is how to test a market before making a large...